Sunday, December 23, 2018

Zero box office collection over the weekend shows no big jump in business despite it being a festive release

Shah Rukh Khan, Katrina Kaif and Anushka Sharma-starrer Zero released on December 21 but to unexpectedly mixed reviews. The star-studded film has been struggling at the box office with the multi-lingual KGF doing better than it. While we still hoped that the weekend would bring in some much-needed numbers at the ticket windows for the Aanand L Rai directorial, that didn't happen either.

Have a look at the tweet by trade analyst Taran Adarsh:

While the film collected Rs 20.14 cr on its opening day, Saturday saw a collection of Rs 18.22 cr and Sunday brought in another Rs 20.71 cr. The total earnings for the film stand at Rs 59.07 cr in India, which is not a great number to have, considering the fact that Zero is a Christmas release. While December 25 is expected to turn out to be good for the film, the true test will lie in the following days says Taran.

Films fight for the date because the festival ensures that their film receives a good turnout at the theatres. But that hasn't been the case with Zero. In fact, after Bajirao Mastani, this is the second film to clock in dismal figures on day 1. Bajirao Mastani still had to share its release date with SRK's Dilwale, which affected its turnout. But then the tables turned and it clocked in good business. Let's hope Zero manages to redeem itself too.

Stay tuned to Bollywoodlife for more updates!

 


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